- Home
- /
- About us
First for fashion
For over 40 years, we have collaborated with companies in the fashion industry.
Our history is deeply intertwined with that of leading fashion and luxury brands, allowing us to establish a strong presence in the market.
Our Mission
We support the growth and evolution of Fashion & Luxury companies through a structured ecosystem of advanced, scalable, and reliable technologies, enabling strategic process management while ensuring visibility, control, and sustainable innovation.
Our Vision
Our vision is to connect fashion and technology to build a more innovative, digital, and sustainable future for the fashion industry, bringing Italian excellence to the world and establishing ourselves as a leader in fashion tech.
Your Results
Over 70% of our clients operates in the Premium and Luxury segment. We support more than 50 active international projects through a team of 400+ IT specialists, strengthened by strategic acquisitions including Zedonk, B/SAMPLY, and Competitoor.
Italian, with an international reach
Deda was born from the entrepreneurial journey of the Podini family, characterized by a constant desire to explore new markets and innovate business models to generate a positive social impact and contribute to the creation of shared, lasting value. The initial commitment to the large-scale retail sector has evolved into a diversified company that also encompasses other strategic sectors such as real estate, finance, and technology, in Italy and abroad, looking to the future with enthusiasm and determination.
New York City, USA
350 Fifth Avenue, 41st Floor, New York
NY 10118, USA
London, UK
Unit 1, Bayford Mews, Bayford Street,
London – E8 3SE, United Kingdom
Milan, Italy
Viale Fulvio Testi, 280/6
20126 Milan, Italy
Memphis, USA
1790 Kirby Parkway, Suite 200 Memphis, TN 38138
Dubai, UAE
Office EX-04, Building 1, Dubai Internet City PO Box 500262, Dubai, United Arab Emirates
Guadalajara, Mexico
Calle Calderón de la Barca 177 Colina Arcos Vallarta, CP
44130 Guadalajara, Mexico
