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- Merchandising Plan
The Merchandising Plan involves comparison and positioning
from the perspective of key online multi brand retailers in the target countries.
It includes comparing the ranking, assortment and price ranges across
product categories. Additionally, it allows comparison of positioning and pricing
against competitors.
Main functionalities
- Online multi brand retail brand ranking by category vs. competitors
- Online multi brand retail assortment analysis
- Price Range analysis
- Promotions and discount pressure by Retailer/Country
- Assortment image analysis and comparison
- New items history tracking
- Trend analysis
- Geopricing analysis (GPI)
- Historical view and KPIs trend analysis
- Customizable Report and Dashboard by user
This plan is designed for
- Merchandising Manager
- Price Manager
- Brand Manager
- E-commerce manager
- Performance Marketing Manager
