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Furla chooses Stealth® to renovate and optimize the processes management
The story of Furla dates to the nineties in Boulogne when Aldo Furlanetto brilliantly gave life to the iconic brand that would become universally known for its style and high quality. It was 1927 when the Fashion maison started its long commercial activity of women’s articles and accessories for women, addressed to a wide consumer audience. Starting largely as a distributive Maison de Mode, the founder’s vision resulted in a total shift in favor of manufacturing activities exclusively intended for the production of leather goods, especially bags and accessories, and in 1955 the first store was launched in Boulogne at Ugo Bassi Street.
The digital transformation process on September 2018; the manufacturing-processes GoLive took place on April 2019, followed by the Sales processes on October 2019 and the distributive processes between May and July 2020, in full pandemic and in smart working. A brave decision for the brand which didn’t even give up during the lockdowns and took advantage of the Stealth® omnichannel solutions to focus on the eCommerce channels, the only one admitted despite the stores closing – and to get ready for he reopening with the right tools in its corner.
“A software like Stealth® Platform brings to the company a new culture of Fashion&Retail processes. Their long-term experience in the sector helped us to overcome the complexity of our sector”
Luca Del Din, CIO of Furla – Stealth Day 2020
The main implementations performed in the Furla project
1 – Stealth® Platform and Stealth® Retail for the points of sales
2 – Stealth® Order for managing Wholesales orders
3 – Stealth® Dynamic Pricing for managing the pricing processes and the price lists
4 – Stealth® Orchestrator for enabling omnichannel strategies
To supplement this project, a series of integrations with pre-existent third party’s software have been enabled, favoring the direct link with the existing BI. For an international and vertical company as Furla, the use of a software like Stealth® facilitates the access to the analytics data, not to mention an evident increase of dynamicity and reactivity in the management of the supply chain and business processes.
