- Home
- /
- Solutions
- /
- AI Price & Market...
- /
- Benchmark Plan
The Benchmark Plan
The Benchmark Plan provides a 360° overview of competitors’ assortments, categories, pricing strategies, and geopricing dynamics across global markets.
By combining catalog analysis, trend monitoring, and advanced analytics, the platform allows companies to evaluate how competitors structure their collections, position their key products, and manage pricing across countries. This comprehensive perspective helps brands identify competitive gaps, anticipate market trends, and support data-driven strategic decisions.
Key benefits
-
Complete visibility into competitors’ assortments, iconic products, and market positioning
-
Data-driven insights for pricing, merchandising, and category management
-
Identification of strategic opportunities and competitive gaps
-
Real-time monitoring of global pricing, promotions, and trends
-
Enhanced ability to protect margins and optimize brand positioning
-
Clear and accessible reporting for all stakeholders, including non-platform users
This plan is designed for
-
Merchandising Manager
-
Price Manager
-
Brand Manager
-
E-commerce Manager
Main features
Assortment View
The Assortment View allows users to compare competitors’ catalog assortments across brands, countries, categories, and price ranges. Teams can analyze product composition, seasonal assortment, and promotional positioning to identify gaps and opportunities in strategic merchandising. This feature provides a comprehensive overview of market offerings, enabling Merchandising Managers to benchmark assortments and evaluate category performance across regions.
Catalog View
The Catalog View provides detailed product-level information, allowing users to explore attributes such as category, composition, style, color, season, and country-specific pricing. It enables a micro-level analysis of each item within competitors’ catalogs and supports multi-country price comparisons. This feature helps brands understand how individual products are positioned across markets and evaluate assortment strategies at a granular level.
Iconic View
The Iconic View focuses on the comparison of flagship products across competing brands. It highlights how key items are positioned in terms of pricing, promotions, and visibility within different markets. By comparing iconic products side by side, brands can evaluate competitive positioning and understand which products drive consumer attention and market relevance.
Trends View
The Trends View tracks how competitors’ assortments evolve over time, with a particular focus on new arrivals and collection updates. By monitoring product launches and seasonal changes, brands can detect emerging trends, understand competitors’ merchandising strategies, and adapt their own product planning accordingly. This feature is essential for anticipating market movements and staying aligned with evolving consumer demand.
Merchandising View
The Merchandising View allows users to visualize the full collections of relevant competitor brands organized by price tiers. Products are automatically grouped into Tier 1 (low price), Tier 2 (medium price), and Tier 3 (high price), providing a clear overview of how brands distribute their collections across different price segments. Users can further refine the analysis by selecting specific sub-categories, enabling deeper insights into assortment strategies and price positioning.
Global Price Index (GPI)
The Global Price Index (GPI) shows how each brand’s prices deviate from a designated reference country, highlighting average markups and markdowns across other markets.
Global Price Change (GPC)
The Global Price Change (GPC) instead tracks how prices evolve over time by comparing values across user-defined time periods. Together, these tools enable brands to monitor international pricing consistency, detect competitive shifts, and protect margins across markets.
Analytics View
The Analytics View provides a strategic overview of price distribution and competitive positioning across brands, categories, and countries. By combining assortment data with median, minimum, and maximum prices, the platform highlights overlaps and gaps in the market. This allows companies to benchmark competitors’ positioning, identify pricing clusters, and refine their own merchandising and pricing strategies with a data-driven approach.
Reports
Competitoor generates structured and accessible reports summarizing insights on assortments, pricing strategies, market trends, and geopricing dynamics. Reports can be shared across teams and remain accessible even to stakeholders who do not directly use the platform. This ensures that decision-makers always have clear and up-to-date intelligence to support strategic business choices.
