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The Brand Plan
Smarter Pricing. Sharper Strategies. Stronger Brands.
The Brand Plan provides advanced Price and Market Intelligence through automated daily monitoring of prices, promotions, and product availability across your own online channels as well as competitor websites, including online retailers and distributors.
By tracking selected SKUs, the platform offers a complete view of how products are positioned within the competitive digital landscape. This allows brands to monitor pricing dynamics, ensure alignment across channels, and quickly identify opportunities or risks related to pricing and promotions.
Key benefits
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Automated monitoring of competitor prices and promotions across online retailers and distributors
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Full visibility into brand positioning in terms of price, promotions, and product availability
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Support for data-driven pricing strategies to improve competitiveness and conversion rates
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Greater control over price consistency across markets and digital channels
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Actionable insights to support commercial decision-making
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Identification of pricing gaps, opportunities, and market trends
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Improved alignment between pricing strategy and assortment positioning
This plan is designed for
- E-commerce Manager
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Price Manager
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Brand Manager
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Sales (Wholesale) Manager
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Performance Marketing Manager
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Marketing & Communication Manager
Main features
Assortment View
The Assortment Dashboard provides a centralized view of product assortment and competitive positioning across online retailers and distributors. Through flexible product matching based on customizable attributes, the platform accurately identifies and compares products across multiple websites. Users can configure custom views by selecting specific columns and applying advanced filters, enabling tailored analysis by category, market, or retailer. The dashboard also supports daily automated monitoring of prices and promotions for selected SKUs, offering a clear overview of competitor pricing strategies and reseller presence.
Global Price Index (GPI)
The Global Price Index enables brands to analyze pricing dynamics across different countries and markets. Through the Geopricing functionality, the platform measures the average price difference for identical products sold in different geographic areas. This allows companies to identify international pricing discrepancies, monitor country-specific markdown strategies, and better manage global pricing consistency.
Historical View
The Historical View provides access to long-term data on price positioning and competitive dynamics. Information can be aggregated by competitor, country, or product category, offering a structured perspective on how pricing strategies evolve over time. By analyzing historical trends, companies can identify recurring patterns, evaluate past performance, and support more informed strategic decisions.
Reports
The platform provides both standard and customizable reports that can be generated in multiple formats. Reports can be scheduled automatically on a daily, weekly, or monthly basis, ensuring that all stakeholders receive up-to-date insights and can easily monitor performance and market dynamics.
