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- E-commerce Plan
The E-commerce Plan
The E-commerce Plan delivers advanced retailer intelligence by enabling the daily tracking of competitors’ price points for identical or similar items across online retailers. By monitoring pricing, promotions, stock availability, and additional cost factors, the platform provides a comprehensive view of competitive dynamics within the e-commerce landscape.
Through automated monitoring and customizable dashboards, companies can analyze assortment overlaps, evaluate pricing efficiency, and understand how competitors position their products across categories and markets. These insights support the definition of optimal pricing strategies, helping businesses improve sales performance, protect margins, and strengthen customer loyalty.
Through advanced analytics, customizable views, and historical trend analysis, the Brand Plan transforms pricing data into strategic insights that support more informed decisions and help brands strengthen their competitive positioning.
Key benefits
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Daily monitoring of competitor prices for identical or similar products
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Full visibility into pricing strategies, promotions, and stock availability
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Insights to optimize price positioning and maximize margins
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Analysis of assortment overlap and competitive SKU distribution
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Real-time data to support agile pricing and commercial decisions
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Custom dashboards and reports tailored to different business needs
This plan is designed for
- E-commerce Manager
- Pricing Manager
- Sales (Wholesale) Manager
Main features
Assortment View
The Assortment View combines product matching, custom views, and daily price monitoring to provide a comprehensive overview of how your products compare with competitors across online retailers. Through flexible attribute-based product matching, the platform identifies identical or similar items across multiple websites. Users can configure personalized views using advanced filters and selected columns, enabling analysis by product, brand, or category. Automated daily tracking of prices and promotions provides a clear picture of competitor strategies and price positioning within the digital marketplace.
Shipping and Delivery Cost Tracking
This feature monitors all additional cost components that influence the final customer price, including shipping fees, delivery costs, duties, and taxes. By integrating these variables into price monitoring, the platform provides a more realistic evaluation of true market competitiveness. This allows brands and retailers to better understand how total purchase costs impact price perception and purchasing decisions across different markets.
Brands View
The Brand View allows companies to monitor pricing trends across different retailers using key metrics such as average price deviation and worst deviation. By comparing how brands position their products, users can quickly identify inconsistencies or opportunities for strategic price adjustments. This view helps ensure that brand positioning remains competitive and aligned with market expectations.
Merchant Views
The Merchant View focuses on analyzing the behavior and performance of sellers and merchants operating on marketplaces. It provides insights into metrics such as the number of monitored products, the average discount applied, and the proportion of items currently on promotion. This perspective helps brands identify influential merchants and better understand how retailer strategies influence overall market positioning.
Global Price Index (GPI)
The Global Price Index analyzes how prices vary across different countries using the Geopricing (GPS) functionality. By measuring average price differences for identical or comparable products, the platform highlights markdowns and pricing discrepancies across markets. This allows companies to monitor international pricing consistency and better manage global price strategies.
Analytics View
The Analytics Views consolidate historical analysis, price alignment, and assortment comparison into a single analytical framework. Historical data reveals trends in product pricing and competitor behavior over time, while the Price Alignment view compares price positioning across monitored retailers and categories. The Assortment Overview enables the analysis of full catalogs by country and category, helping companies identify SKU distribution patterns and competitive gaps. Together, these insights support more informed and data-driven pricing decisions.
Reports
The platform provides both standard and customizable reports that can be generated in multiple formats and automatically scheduled on a daily, weekly, or monthly basis. These reports summarize key insights on pricing, promotions, assortments, and competitor activity, ensuring that stakeholders always have access to updated market intelligence to support strategic and operational decisions.
