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The Merchandising Plan
The Merchandising Plan offers a detailed view of product positioning and multi-brand comparisons across key online marketplaces. It helps brands recognize opportunities and drive value with the right mix of product, pack, price, and promotion, supporting category assortment strategies. By leveraging real-time competitive data, it ensures assortments remain competitive while providing insights into market strengths, weaknesses, and promotional intensity across price tiers, categories, and brands.
Key benefits
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Comprehensive analysis of product assortments and marketplace positioning
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Insights into pricing, promotional activity, and SKU distribution across categories
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Identification of gaps and opportunities for flagship products and core SKUs
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Real-time monitoring of competitors’ marketplace strategies for agile decision-making
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Data-driven support for assortment, pricing, and promotional strategies
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Enhanced ability to benchmark brand presence and category performance across multiple marketplaces
This plan is designed for
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Merchandising Manager
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Price Manager
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Brand Manager
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E-commerce Manager
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Performance Marketing Manager
Main features
Assortment View
The Assortment View enables users to analyze, segment, and compare assortments across different e-tailers, countries, brands, and merchandising categories. Teams can explore SKU counts, percentages of SKUs in store, promotional activity, average discounts, price ranges, and ranking metrics. This flexible view allows users to tailor analyses to their specific needs and obtain a clear overview of how product assortments are positioned across multiple marketplaces.
Catalog View
The Catalog View allows users to examine detailed product information, including multi-country price comparisons, categorization, composition, seasonality, material, gender, style, and color. Teams can download and print product images and data sheets from monitored catalogs at any time. This feature helps brands understand the micro-level positioning of every product and facilitates cross-market comparisons for assortment optimization.
Iconic View
The Iconic View focuses on flagship or key products, enabling direct comparisons with competitors’ most important items. It provides insights into consumer buying behaviors and highlights opportunities for differentiation. By comparing iconic products side by side across multiple brands, teams can evaluate performance and identify which products drive sales and market attention in each marketplace.
Trends View
The Trends View leverages catalog and marketplace data to track new arrivals, seasonal launches, special offers, and applied discounts. It provides a continuous stream of insights into market trends and competitors’ strategies, helping brands anticipate seasonal demand, adapt their assortments, and align promotions with evolving consumer behavior.
Geopricing View
The Geopricing View enables brands and e-commerce teams to monitor country-specific price variations and markdowns. Using the Geopricing (GPS) functionality, users can measure average price differences for identical items across countries, helping brands understand geographic pricing dynamics, maintain competitive positioning, and optimize global pricing strategies.
Brand Ranking
Brand Ranking measures how each brand’s products perform in terms of sold SKUs across different marketplaces, highlighting market presence and penetration.
Promo Ranking
Promo Ranking evaluates the intensity of discounts and promotional strategies by brand within categories, allowing teams to identify competitive pressures and optimize their own promotional tactics.
